I stumbled across this graphic from Search Engine Land. It shows the factors that go into SEO success. As you can see, it is not a simple task. The factors overlap and can be confusing.
One mistake I’ve seen authors do is dump their links all over social media in hopes of increasing their SS number. But there is more power in creating solid links between like websites. One effective way, if done correctly, is through guest blogging or author hosting.
For authors, hosting a guest blogger or participating as a guest author is one way to increase your audience and build your SEO ranking.
How it works.
Your blog article on the guest site will contain links back to your site in the “About the Author” section. The more you guest blog, the greater your LN number will be. Guest blogging or hosting guest bloggers can also increase your TA and LQ numbers.
Link to similar sites. If you are a romance author, guest blogging about your romance book on a children’s author website isn’t as effective as linking to a romance author’s site. This helps build authority (TA) and increase the likelihood that readers will spend more time engaging with your content (TE).
Host guest authors on your own site. As above, the more links with similar content will help build your authority (TA) and engagement (TE). What is the goal of your website, who is your audience and what do they want to read? Think of your guests as someone attending a conference to reach a specific audience. You wouldn’t invite a plumber to a reader’s conference.
Create quality and relevant content that is unique. Don’t post the same thing on multiple sites. This will lower your ranking.
Share your links wisely. Consider reviewing similar books for authors, sharing your link with them when you are done. Likewise, when someone reviews or hosts your books, share the link across your social media. But share with your readers – not other authors. And spend the time to write an engaging intro to the link. “Check this out” or just sharing a link isn’t very engaging.
Make sure links have relevant words. “Here” is not a relevant word. Choose words that point to what you are linking.
You can read more about that here.